2015 S/S SEOUL

Seoul Fashion Week


The visual creative concept for SS15 collection is developed by the Park’s sister, Sooy and Jay’s artworks _as known as art duo JULYCOLUMN.
Most notably: abstract paintings that capture moments and memories of the sibling’s travels.
Reflecting their inspiration from the beautiful Korean country side; pastures of bunny rabbits, nature’s landscapes combined with the abstract natures of water, waves, and clouds.
As well as a range of memorable moments, capturing faces at their happiest.
This collection mixes street wear and the silhouettes and details from sportswear inspired by classic tennis uniform with upscale and high-end signature pieces.
The signature designer piece is the Biker jacket that mixes in itself all the qualities that one looks for in a casual jacket that can go from day to night.
Further highlights of the collection include the unique shoes that exude the comfort of sneakers and the classic beauty of a Mary Jane, along with the instant transformation and wearability. Stones and silhouettes found in nature also serve as an inspiration to the collections hardware.
Although the brand exudes an oversized tone, it maintains a feminine quality that offers a unique feeling of undone structure and a relaxed attitude.